{"id":16611,"date":"2026-03-18T11:21:00","date_gmt":"2026-03-18T08:21:00","guid":{"rendered":"https:\/\/www.eresmedya.com\/?p=16611"},"modified":"2026-03-21T14:50:51","modified_gmt":"2026-03-21T11:50:51","slug":"remarketing-nedir-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.eresmedya.com\/en\/remarketing-nedir-nasil-yapilir\/","title":{"rendered":"Remarketing (Yeniden Pazarlama) Nedir? Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Remarketing Nedir? Dijital pazarlamada en b\u00fcy\u00fck problemlerden biri, web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n herhangi bir i\u015flem yapmadan \u00e7\u0131kmas\u0131d\u0131r. Kullan\u0131c\u0131 siteyi inceler, \u00fcr\u00fcnlere bakar, hatta sepete ekleme yapar; ancak sat\u0131n alma ger\u00e7ekle\u015fmez.<\/p>\n<p>\u0130\u015fte bu noktada <strong>remarketing (yeniden pazarlama)<\/strong> devreye girer.<\/p>\n<p>Remarketing, web sitenizi daha \u00f6nce ziyaret etmi\u015f kullan\u0131c\u0131lar\u0131 yeniden hedefleyerek onlara \u00f6zel reklamlar g\u00f6sterme stratejisidir. Bu sayede kullan\u0131c\u0131ya tekrar ula\u015f\u0131l\u0131r ve sat\u0131n alma karar\u0131 vermesi kolayla\u015ft\u0131r\u0131l\u0131r.<\/p>\n<h2 class=\"wp-block-heading\">Remarketing Nedir?<\/h2>\n<p>Remarketing; kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz ederek, siteyi ziyaret etmi\u015f ki\u015filere farkl\u0131 platformlarda yeniden reklam g\u00f6sterilmesi s\u00fcrecidir.<\/p>\n<p>\u00d6rne\u011fin bir kullan\u0131c\u0131 e-ticaret sitenize girip bir ayakkab\u0131y\u0131 inceledi\u011finde, daha sonra sosyal medyada veya ba\u015fka sitelerde ayn\u0131 \u00fcr\u00fcn\u00fc tekrar g\u00f6r\u00fcr. Bu tamamen remarketing stratejisinin bir sonucudur.<\/p>\n<p>Bu y\u00f6ntem sayesinde:<\/p>\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131 yeniden siteye \u00e7ekilir<\/li>\n<li>Sat\u0131n alma ihtimali art\u0131r\u0131l\u0131r<\/li>\n<li>Marka ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 g\u00fc\u00e7lenir<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Remarketing Neden \u00d6nemlidir?<\/h2>\n<p>\u0130statistiklere g\u00f6re kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu ilk ziyaretinde sat\u0131n alma yapmaz.<\/p>\n<p>Remarketing\u2019in \u00f6nemi burada ortaya \u00e7\u0131kar:<\/p>\n<h3 class=\"wp-block-heading\">\u2714 Daha Y\u00fcksek D\u00f6n\u00fc\u015f\u00fcm Oran\u0131<\/h3>\n<p>Sizi daha \u00f6nce ziyaret eden kullan\u0131c\u0131lar sat\u0131n almaya daha yak\u0131nd\u0131r.<\/p>\n<h3 class=\"wp-block-heading\">\u2714 Daha D\u00fc\u015f\u00fck Reklam Maliyeti<\/h3>\n<p>So\u011fuk kitleye g\u00f6re daha d\u00fc\u015f\u00fck maliyetle sonu\u00e7 al\u0131n\u0131r.<\/p>\n<h3 class=\"wp-block-heading\">\u2714 Marka G\u00fcveni Olu\u015fturur<\/h3>\n<p>Kullan\u0131c\u0131 sizi tekrar g\u00f6rd\u00fck\u00e7e g\u00fcven duymaya ba\u015flar.<\/p>\n<h2 class=\"wp-block-heading\">Remarketing T\u00fcrleri Nelerdir?<\/h2>\n<h3 class=\"wp-block-heading\">1. Standart Remarketing<\/h3>\n<p>Siteyi ziyaret eden herkese genel reklamlar g\u00f6sterilir.<\/p>\n<h3 class=\"wp-block-heading\">2. Dinamik Remarketing<\/h3>\n<p>Kullan\u0131c\u0131n\u0131n bakt\u0131\u011f\u0131 \u00fcr\u00fcn veya hizmete \u00f6zel reklam g\u00f6sterilir.<br \/>\u00d6zellikle e-ticaret sitelerinde en y\u00fcksek performans\u0131 sa\u011flar.<\/p>\n<h3 class=\"wp-block-heading\">3. Arama A\u011f\u0131 Remarketing (RLSA)<\/h3>\n<p>Kullan\u0131c\u0131 Google\u2019da tekrar arama yapt\u0131\u011f\u0131nda \u00f6zel reklamlarla kar\u015f\u0131la\u015f\u0131r.<\/p>\n<h3 class=\"wp-block-heading\">4. Sosyal Medya Remarketing<\/h3>\n<p><a href=\"http:\/\/\u0131nstagram.com\" data-type=\"link\" data-id=\"\u0131nstagram.com\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, Facebook ve di\u011fer platformlar \u00fczerinden kullan\u0131c\u0131ya yeniden ula\u015f\u0131l\u0131r.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.eresmedya.com\/wp-content\/uploads\/2026\/03\/13182565_5153245-edited-scaled.jpg\" alt=\"Remarketing nedir\" class=\"wp-image-16613\" srcset=\"\/\/www.eresmedya.com\/wp-content\/uploads\/2026\/03\/13182565_5153245-edited-scaled.jpg 2560w, \/\/www.eresmedya.com\/wp-content\/uploads\/2026\/03\/13182565_5153245-edited-300x169.jpg 300w, \/\/www.eresmedya.com\/wp-content\/uploads\/2026\/03\/13182565_5153245-edited-1024x576.jpg 1024w, \/\/www.eresmedya.com\/wp-content\/uploads\/2026\/03\/13182565_5153245-edited-18x10.jpg 18w, \/\/www.eresmedya.com\/wp-content\/uploads\/2026\/03\/13182565_5153245-edited-1920x1080.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\"><\/figure>\n<h2 class=\"wp-block-heading\">Remarketing Nas\u0131l Yap\u0131l\u0131r? (Ad\u0131m Ad\u0131m)<\/h2>\n<h3 class=\"wp-block-heading\">1. Hedef Kitleyi Belirleyin<\/h3>\n<p>For example:<\/p>\n<ul class=\"wp-block-list\">\n<li>Sepete ekleyip sat\u0131n almayanlar<\/li>\n<li>\u00dcr\u00fcn sayfas\u0131n\u0131 ziyaret edenler<\/li>\n<li>Siteye girip hemen \u00e7\u0131kanlar<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">2. Pixel ve Etiket Kurulumu Yap\u0131n<\/h3>\n<p>Remarketing i\u00e7in kullan\u0131c\u0131y\u0131 takip etmeniz gerekir.<\/p>\n<p>Kullan\u0131lan ara\u00e7lar:<\/p>\n<ul class=\"wp-block-list\">\n<li>Google Ads etiketi<\/li>\n<li>Meta (<a href=\"https:\/\/www.facebook.com\/\" data-type=\"link\" data-id=\"facebook.com\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>) Pixel<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">3. Hedef Kitle Listeleri Olu\u015fturun<\/h3>\n<p>Kullan\u0131c\u0131lar\u0131 davran\u0131\u015flar\u0131na g\u00f6re segmentlere ay\u0131r\u0131n:<\/p>\n<ul class=\"wp-block-list\">\n<li>0\u20133 g\u00fcn ziyaret\u00e7iler (s\u0131cak kitle)<\/li>\n<li>7\u201314 g\u00fcn ziyaret\u00e7iler<\/li>\n<li>30 g\u00fcn ziyaret\u00e7iler<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">4. Reklam \u0130\u00e7eri\u011fini \u00d6zelle\u015ftirin<\/h3>\n<p>Ayn\u0131 reklam\u0131 herkese g\u00f6stermek yerine:<\/p>\n<ul class=\"wp-block-list\">\n<li>Sepeti terk edenlere indirim sunun<\/li>\n<li>\u00dcr\u00fcn bakanlara \u00fcr\u00fcn reklam\u0131 g\u00f6sterin<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">5. Frekans ve S\u00fcreyi Ayarlay\u0131n<\/h3>\n<p>Kullan\u0131c\u0131y\u0131 bunaltmadan reklam g\u00f6sterimi yap\u0131lmal\u0131d\u0131r.<br \/>Aksi halde marka imaj\u0131 zarar g\u00f6rebilir.<\/p>\n<h3 class=\"wp-block-heading\">6. Performans\u0131 \u00d6l\u00e7\u00fcn ve Optimize Edin<\/h3>\n<p>Takip edilmesi gereken metrikler:<\/p>\n<ul class=\"wp-block-list\">\n<li>T\u0131klama oran\u0131 (CTR)<\/li>\n<li>D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/li>\n<li>Reklam maliyeti (CPA)<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Remarketing Stratejileri<\/h2>\n<h3 class=\"wp-block-heading\">\ud83d\udd25 Sepet Terk Kampanyas\u0131 Kurun<\/h3>\n<p>En y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan remarketing t\u00fcr\u00fcd\u00fcr.<\/p>\n<h3 class=\"wp-block-heading\">\ud83c\udfaf \u00d6zel Teklif Sunun<\/h3>\n<p>\u201cSepetinizdeki \u00fcr\u00fcnler sizi bekliyor \u2013 %10 indirim!\u201d<\/p>\n<h3 class=\"wp-block-heading\">\u23f1 Zamanlama Yap\u0131n<\/h3>\n<p>Ziyaretten hemen sonra reklam g\u00f6stermek daha etkilidir.<\/p>\n<h3 class=\"wp-block-heading\">\ud83d\udce6 Dinamik Reklam Kullan\u0131n<\/h3>\n<p>Kullan\u0131c\u0131n\u0131n bakt\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc direkt g\u00f6sterin.<\/p>\n<h2 class=\"wp-block-heading\">Remarketing Yaparken Yap\u0131lan Hatalar<\/h2>\n<ul class=\"wp-block-list\">\n<li>\u274c \u00c7ok fazla reklam g\u00f6sterimi (kullan\u0131c\u0131y\u0131 s\u0131kmak)<\/li>\n<li>\u274c Hedef kitleyi segmentlememek<\/li>\n<li>\u274c Ayn\u0131 reklam\u0131 herkese g\u00f6stermek<\/li>\n<li>\u274c Takip kodlar\u0131n\u0131 yanl\u0131\u015f kurmak<\/li>\n<li>\u274c Mobil kullan\u0131c\u0131y\u0131 g\u00f6z ard\u0131 etmek<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Remarketing Kimler \u0130\u00e7in Uygundur?<\/h2>\n<p>Remarketing \u00f6zellikle \u015fu i\u015fletmeler i\u00e7in \u00e7ok etkilidir:<\/p>\n<ul class=\"wp-block-list\">\n<li>E-ticaret siteleri<\/li>\n<li>Hizmet satan firmalar<\/li>\n<li>E\u011fitim platformlar\u0131<\/li>\n<li>SaaS giri\u015fimleri<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<p>Remarketing, <a href=\"https:\/\/www.eresmedya.com\/\" data-type=\"link\" data-id=\"https:\/\/www.eresmedya.com\/\">dijital pazarlaman\u0131n<\/a> en g\u00fc\u00e7l\u00fc silahlar\u0131ndan biridir.<br \/>Do\u011fru strateji ile kullan\u0131ld\u0131\u011f\u0131nda:<\/p>\n<p>\ud83d\udc49 Daha fazla sat\u0131\u015f<br \/>\ud83d\udc49 Daha d\u00fc\u015f\u00fck maliyet<br \/>\ud83d\udc49 Daha g\u00fc\u00e7l\u00fc marka alg\u0131s\u0131<\/p>\n<p>sa\u011flar.<\/p>\n<p>E\u011fer web sitenize trafik geliyor ama sat\u0131\u015fa d\u00f6n\u00fc\u015fm\u00fcyorsa, remarketing sizin i\u00e7in kritik bir \u00e7\u00f6z\u00fcm olabilir.<\/p>\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<ol class=\"rank-math-list\">\n<li id=\"faq-question-1774092806808\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Remarketing nedir ve neden \u00f6nemlidir?<\/h3>\n<div class=\"rank-math-answer\">\n<p>Remarketing, web sitenizi daha \u00f6nce ziyaret etmi\u015f ancak sat\u0131n alma, form doldurma, teklif alma ya da ileti\u015fime ge\u00e7me gibi hedeflenen aksiyonlar\u0131 tamamlamam\u0131\u015f kullan\u0131c\u0131lara yeniden reklam g\u00f6sterme y\u00f6ntemidir. Bu strateji, markan\u0131zla daha \u00f6nce etkile\u015fime ge\u00e7mi\u015f ki\u015filere tekrar ula\u015fman\u0131z\u0131 sa\u011flar. Dijital pazarlamada ilk ziyaretin sat\u0131\u015fla sonu\u00e7lanmamas\u0131 olduk\u00e7a yayg\u0131nd\u0131r. \u00c7\u00fcnk\u00fc kullan\u0131c\u0131lar \u00e7o\u011fu zaman \u00fcr\u00fcnleri kar\u015f\u0131la\u015ft\u0131r\u0131r, fiyat ara\u015ft\u0131rmas\u0131 yapar ya da karar vermek i\u00e7in zamana ihtiya\u00e7 duyar. Remarketing tam da bu noktada devreye girer.<\/p>\n<p>Remarketing reklamlar\u0131 sayesinde markan\u0131z\u0131 kullan\u0131c\u0131lar\u0131n zihninde canl\u0131 tutabilir, g\u00fcven olu\u015fturabilir ve d\u00f6n\u00fc\u015f\u00fcm ihtimalini art\u0131rabilirsiniz. \u00d6zellikle e-ticaret, hizmet sekt\u00f6r\u00fc, form toplama kampanyalar\u0131 ve kurumsal tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131nda remarketing \u00e7ok etkili bir y\u00f6ntemdir. Daha \u00f6nce sizi tan\u0131yan ki\u015filere reklam g\u00f6sterildi\u011fi i\u00e7in, so\u011fuk kitleye yap\u0131lan reklamlara k\u0131yasla \u00e7o\u011fu zaman daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131 elde edilir. Bu nedenle remarketing, reklam b\u00fct\u00e7esinin daha verimli kullan\u0131lmas\u0131na yard\u0131mc\u0131 olan \u00f6nemli bir performans pazarlama stratejisidir.<\/p>\n<\/div>\n<\/li>\n<li id=\"faq-question-1774092850580\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Remarketing reklamlar\u0131 tam olarak hangi kullan\u0131c\u0131lara g\u00f6sterilir?<\/h3>\n<div class=\"rank-math-answer\">\n<p>Remarketing reklamlar\u0131, markan\u0131zla \u00f6nceden bir \u015fekilde temas kurmu\u015f kullan\u0131c\u0131lara g\u00f6sterilir. Bu ki\u015filer web sitenizi ziyaret edenler, belirli \u00fcr\u00fcn sayfalar\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyenler, sepete \u00fcr\u00fcn ekleyip sat\u0131n alma yapmayanlar, ileti\u015fim formunu yar\u0131da b\u0131rakanlar, sosyal medya hesab\u0131n\u0131zla etkile\u015fime ge\u00e7enler ya da videolar\u0131n\u0131z\u0131 izleyen ki\u015filer olabilir. Yani remarketing, tamamen daha \u00f6nce ilgi g\u00f6stermi\u015f hedef kitleye odaklan\u0131r.<\/p>\n<p>Bu hedefleme farkl\u0131 segmentlere ayr\u0131labilir. \u00d6rne\u011fin ana sayfay\u0131 ziyaret edenlerle \u00fcr\u00fcn detay sayfas\u0131na giren ki\u015filer ayn\u0131 \u015fekilde de\u011ferlendirilmez. Sepeti terk eden kullan\u0131c\u0131lar ise \u00e7o\u011fu zaman sat\u0131n almaya daha yak\u0131n bir kitle oldu\u011fu i\u00e7in daha g\u00fc\u00e7l\u00fc reklam mesajlar\u0131yla hedeflenebilir. Ayn\u0131 \u015fekilde mevcut m\u00fc\u015fterilere \u00e7apraz sat\u0131\u015f veya yeniden sat\u0131n alma odakl\u0131 remarketing kampanyalar\u0131 da olu\u015fturulabilir.<\/p>\n<p>Buradaki en b\u00fcy\u00fck avantaj, herkese ayn\u0131 reklam\u0131 g\u00f6stermek yerine, kullan\u0131c\u0131 davran\u0131\u015f\u0131na g\u00f6re daha ki\u015fiselle\u015ftirilmi\u015f reklam stratejileri geli\u015ftirebilmektir. B\u00f6ylece hem reklam alaka d\u00fczeyi y\u00fckselir hem de d\u00f6n\u00fc\u015f\u00fcm maliyeti daha kontroll\u00fc hale gelir.<\/p>\n<\/div>\n<\/li>\n<li id=\"faq-question-1774092889524\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Remarketing ve yeniden hedefleme ayn\u0131 \u015fey midir?<\/h3>\n<div class=\"rank-math-answer\">\n<p>G\u00fcnl\u00fck kullan\u0131mda remarketing ve yeniden hedefleme \u00e7o\u011fu zaman ayn\u0131 anlamda kullan\u0131l\u0131r. Her ikisi de daha \u00f6nce markan\u0131zla etkile\u015fime ge\u00e7mi\u015f ki\u015filere tekrar ula\u015fmay\u0131 ifade eder. Ancak teknik olarak baz\u0131 pazarlama uzmanlar\u0131 bu iki kavram aras\u0131nda k\u00fc\u00e7\u00fck farklar tan\u0131mlar. \u201cRetargeting\u201d genellikle \u00e7erez, piksel veya kullan\u0131c\u0131 davran\u0131\u015f\u0131 \u00fczerinden reklam g\u00f6sterimini ifade ederken, \u201cremarketing\u201d bazen e-posta pazarlamas\u0131 gibi \u00f6nceki m\u00fc\u015fterilere y\u00f6nelik yeniden ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131 da kapsayabilir.<\/p>\n<p>Yine de pratikte Google Ads, Meta reklamlar\u0131 ve di\u011fer dijital reklam platformlar\u0131nda remarketing denildi\u011finde genellikle web sitesi ziyaret\u00e7ilerine veya etkile\u015fim g\u00f6stermi\u015f kitlelere yeniden reklam g\u00f6sterimi anla\u015f\u0131l\u0131r. Bu nedenle ticari kullan\u0131mda bu iki terim \u00e7o\u011fu zaman birbirinin yerine ge\u00e7ebilir.<\/p>\n<p>\u00d6nemli olan terimden \u00e7ok stratejinin nas\u0131l kuruldu\u011fudur. Do\u011fru segmentasyon, do\u011fru reklam metni, do\u011fru g\u00f6rsel ve do\u011fru teklif ile remarketing kampanyalar\u0131 \u00e7ok g\u00fc\u00e7l\u00fc sonu\u00e7lar verebilir. \u00d6zellikle kullan\u0131c\u0131y\u0131 rahats\u0131z etmeden, do\u011fru s\u0131kl\u0131kta ve do\u011fru mesajla yeniden yakalamak remarketing ba\u015far\u0131s\u0131n\u0131n temelidir.<\/p>\n<\/div>\n<\/li>\n<li id=\"faq-question-1774092921128\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Remarketing reklamlar\u0131 sat\u0131\u015f ve d\u00f6n\u00fc\u015f\u00fcm art\u0131\u015f\u0131 sa\u011flar m\u0131?<\/h3>\n<div class=\"rank-math-answer\">\n<p>Evet, do\u011fru \u015fekilde planland\u0131\u011f\u0131nda remarketing reklamlar\u0131 sat\u0131\u015flar\u0131 ve d\u00f6n\u00fc\u015f\u00fcmleri ciddi bi\u00e7imde art\u0131rabilir. Bunun temel nedeni, reklamlar\u0131n tamamen markan\u0131z\u0131 daha \u00f6nce g\u00f6rm\u00fc\u015f ve belirli bir ilgi g\u00f6stermi\u015f ki\u015filere sunulmas\u0131d\u0131r. Bu ki\u015filer markan\u0131za tamamen yabanc\u0131 bir kitleye g\u00f6re sat\u0131n alma karar\u0131na daha yak\u0131nd\u0131r. Bu y\u00fczden remarketing kampanyalar\u0131 \u00e7o\u011fu zaman daha y\u00fcksek t\u0131klama oran\u0131, daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ve daha d\u00fc\u015f\u00fck edinme maliyeti sa\u011flayabilir.<\/p>\n<p>\u00d6rne\u011fin bir kullan\u0131c\u0131 \u00fcr\u00fcn sayfan\u0131z\u0131 ziyaret etmi\u015f, fiyat\u0131 incelemi\u015f ancak sat\u0131n alma i\u015flemini tamamlamam\u0131\u015f olabilir. Bu kullan\u0131c\u0131ya birka\u00e7 g\u00fcn i\u00e7inde \u00fcr\u00fcn avantajlar\u0131n\u0131 hat\u0131rlatan, kampanya sunan ya da g\u00fcven unsurlar\u0131n\u0131 \u00f6ne \u00e7\u0131karan bir reklam g\u00f6sterildi\u011finde d\u00f6n\u00fc\u015f\u00fcm olas\u0131l\u0131\u011f\u0131 artar. Ayn\u0131 \u015fekilde hizmet sekt\u00f6r\u00fcnde teklif formunu yar\u0131m b\u0131rakan bir kullan\u0131c\u0131ya yeniden ula\u015fmak da olduk\u00e7a etkili olabilir.<\/p>\n<p>Ancak burada \u00f6nemli olan sadece reklam\u0131 tekrar g\u00f6stermek de\u011fildir. Do\u011fru mesaj kurgusu gerekir. Herkese ayn\u0131 g\u00f6rseli ve ayn\u0131 metni g\u00f6stermek yerine, kullan\u0131c\u0131n\u0131n davran\u0131\u015f\u0131na uygun reklam haz\u0131rlamak daha iyi sonu\u00e7 verir. Sepeti terk eden ki\u015fiye farkl\u0131, sadece ana sayfay\u0131 ziyaret eden ki\u015fiye farkl\u0131, mevcut m\u00fc\u015fteriye ise farkl\u0131 bir ileti\u015fim diliyle yakla\u015fmak gerekir.<\/p>\n<\/div>\n<\/li>\n<li id=\"faq-question-1774092952686\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Remarketing reklamlar\u0131nda ba\u015far\u0131y\u0131 art\u0131rmak i\u00e7in nelere dikkat edilmelidir?<\/h3>\n<div class=\"rank-math-answer\">\n<p>Remarketing kampanyalar\u0131n\u0131n verimli olmas\u0131 i\u00e7in \u00f6ncelikle do\u011fru hedef kitle segmentasyonu yap\u0131lmal\u0131d\u0131r. Web sitesine gelen t\u00fcm ziyaret\u00e7ileri tek bir grupta toplamak yerine, kullan\u0131c\u0131lar\u0131 davran\u0131\u015flar\u0131na g\u00f6re ay\u0131rmak gerekir. \u00d6rne\u011fin \u00fcr\u00fcn sayfas\u0131 ziyaret\u00e7ileri, sepete ekleyenler, sat\u0131n alma sayfas\u0131na kadar gelenler, form doldurmaya ba\u015flayanlar ve mevcut m\u00fc\u015fteriler ayr\u0131 kitleler olarak de\u011ferlendirilebilir. Bu sayede her gruba daha uygun reklam mesaj\u0131 haz\u0131rlanabilir.<\/p>\n<p>\u0130kinci olarak reklam s\u0131kl\u0131\u011f\u0131 iyi y\u00f6netilmelidir. Kullan\u0131c\u0131ya \u00e7ok s\u0131k reklam g\u00f6stermek bazen ters etki yaratabilir. Markan\u0131n ak\u0131lda kalmas\u0131 ile rahats\u0131zl\u0131k olu\u015fturmas\u0131 aras\u0131nda dikkatli bir denge kurulmal\u0131d\u0131r. \u00dc\u00e7\u00fcnc\u00fc olarak reklam kreatifleri g\u00fc\u00e7l\u00fc olmal\u0131d\u0131r. Sadece tekrar g\u00f6r\u00fcnmek de\u011fil, kullan\u0131c\u0131y\u0131 geri d\u00f6nd\u00fcrmek i\u00e7in ikna edici olmak gerekir. G\u00fcven veren ifadeler, kampanya avantajlar\u0131, \u00fccretsiz kargo, h\u0131zl\u0131 teslimat, s\u0131n\u0131rl\u0131 stok veya teklif alma kolayl\u0131\u011f\u0131 gibi unsurlar etkili olabilir.<\/p>\n<p>Ayr\u0131ca d\u00f6n\u00fc\u015f\u00fcm takibi do\u011fru kurulmal\u0131d\u0131r. Piksel, etiket ve olay kurulumlar\u0131 eksikse remarketing kampanyas\u0131 sa\u011fl\u0131kl\u0131 \u00e7al\u0131\u015fmaz. Hangi kitlenin ne kadar d\u00f6n\u00fc\u015f\u00fcm getirdi\u011fi d\u00fczenli olarak analiz edilmeli, d\u00fc\u015f\u00fck performansl\u0131 reklamlar revize edilmelidir. K\u0131sacas\u0131 remarketing sadece yeniden reklam g\u00f6stermek de\u011fil, kullan\u0131c\u0131 davran\u0131\u015f\u0131na g\u00f6re ak\u0131ll\u0131 bir yeniden ileti\u015fim s\u00fcreci kurmakt\u0131r.<\/p>\n<\/div>\n<\/li>\n<li id=\"faq-question-1774092999844\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">Remarketing reklamlar\u0131 hangi platformlarda yap\u0131l\u0131r?<\/h3>\n<div class=\"rank-math-answer\">\n<p>Remarketing bir\u00e7ok farkl\u0131 dijital reklam platformunda uygulanabilir. En yayg\u0131n kullan\u0131lan platformlar aras\u0131nda Google Ads ve Meta Ads yer al\u0131r. Google Ads \u00fczerinden g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131, YouTube, arama a\u011f\u0131 ve al\u0131\u015fveri\u015f kampanyalar\u0131yla remarketing yap\u0131labilir. B\u00f6ylece kullan\u0131c\u0131lar farkl\u0131 web sitelerinde gezinirken, video izlerken ya da Google\u2019da arama yaparken markan\u0131z yeniden kar\u015f\u0131lar\u0131na \u00e7\u0131kabilir.<\/p>\n<p>Meta taraf\u0131nda ise Facebook ve Instagram \u00fczerinden remarketing \u00e7al\u0131\u015fmalar\u0131 yap\u0131labilir. Web sitenizi ziyaret eden, Instagram hesab\u0131n\u0131zla etkile\u015fime ge\u00e7en, videolar\u0131n\u0131z\u0131 izleyen ya da form a\u00e7\u0131p tamamlamayan ki\u015filere yeniden reklam g\u00f6sterilebilir. Bu da \u00f6zellikle sosyal medya odakl\u0131 markalar i\u00e7in olduk\u00e7a g\u00fc\u00e7l\u00fc bir f\u0131rsat sunar.<\/p>\n<p>Bunlara ek olarak LinkedIn, TikTok ve baz\u0131 programatik reklam a\u011flar\u0131nda da remarketing \u00e7\u00f6z\u00fcmleri bulunur. Hangi platformun daha uygun oldu\u011fu ise i\u015fletmenin hedef kitlesine, sekt\u00f6r\u00fcne ve reklam amac\u0131na g\u00f6re de\u011fi\u015fir. \u00d6rne\u011fin B2B \u00e7al\u0131\u015fan bir firma i\u00e7in LinkedIn remarketing de\u011ferli olabilirken, e-ticaret markalar\u0131 i\u00e7in Google ve Meta daha g\u00fc\u00e7l\u00fc sonu\u00e7lar verebilir. Do\u011fru platform se\u00e7imi, remarketing performans\u0131n\u0131 do\u011frudan etkileyen \u00f6nemli bir unsurdur.<\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large color_primary\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-actionbox color_primary controls_right\"><div class=\"w-actionbox-text\"><h2 class=\"w-actionbox-title\">Remarketing reklamlar\u0131 konusunda profesyonel destek almak, do\u011fru hedef kitleye ula\u015fmak ve d\u00f6n\u00fc\u015f\u00fcmlerinizi art\u0131rmak i\u00e7in hemen bizimle ileti\u015fime ge\u00e7in.<\/h2><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_7\" style=\"font-size:1.2rem\" href=\"\/iletisim\"><span class=\"w-btn-label\">\u0130LET\u0130\u015e\u0130ME GE\u00c7<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":191,"featured_media":16614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/posts\/16611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/users\/191"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/comments?post=16611"}],"version-history":[{"count":0,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/posts\/16611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/media\/16614"}],"wp:attachment":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/media?parent=16611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/categories?post=16611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/tags?post=16611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}