{"id":16611,"date":"2026-03-18T11:21:00","date_gmt":"2026-03-18T08:21:00","guid":{"rendered":"https:\/\/www.eresmedya.com\/?p=16611"},"modified":"2026-06-15T19:05:27","modified_gmt":"2026-06-15T16:05:27","slug":"what-is-remarketing-and-how-to-do-it","status":"publish","type":"post","link":"https:\/\/www.eresmedya.com\/en\/remarketing-nedir-nasil-yapilir\/","title":{"rendered":"What is Remarketing? How is it Done?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">What is Remarketing? One of the biggest problems in digital marketing is that a large portion of users who visit your website leave without taking any action. The user examines the site, looks at products, and even adds them to the cart; however, the purchase does not take place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where <strong>remarketing<\/strong> comes into play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing is a strategy of showing personalized ads to users who have previously visited your website by retargeting them. In this way, the user is reached again and it is made easier for them to make a purchase decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Remarketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing is the process of analyzing user behavior and showing ads again on different platforms to people who have visited the site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, when a user visits your e-commerce site and views a shoe, they later see the same product again on social media or other sites. This is entirely a result of the remarketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to this method:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The user is drawn back to the site<\/li>\n\n\n\n<li>The likelihood of purchase is increased<\/li>\n\n\n\n<li>Brand recall is strengthened<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why is Remarketing Important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to statistics, the vast majority of users do not make a purchase on their first visit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the importance of remarketing comes in:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Higher Conversion Rate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Users who have visited you before are closer to making a purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Lower Advertising Cost<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Results are achieved at a lower cost compared to a cold audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Builds Brand Trust<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As the user sees you again, they begin to trust you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Types of Remarketing?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Standard Remarketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">General ads are shown to everyone who visits the site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Dynamic Remarketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ads specific to the product or service the user viewed are shown.<br>It provides the highest performance, especially on e-commerce sites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Search Network Remarketing (RLSA)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When the user searches on Google again, they encounter custom ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Social Media Remarketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/\u0131nstagram.com\" data-type=\"link\" data-id=\"\u0131nstagram.com\">Instagram<\/a>, the user is reached again through Facebook and other platforms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.eresmedya.com\/wp-content\/uploads\/2026\/03\/13182565_5153245-edited-scaled.jpg\" alt=\"What is remarketing\" class=\"wp-image-16613\" srcset=\"https:\/\/www.eresmedya.com\/wp-content\/uploads\/2026\/03\/13182565_5153245-edited-scaled.jpg 2560w, https:\/\/www.eresmedya.com\/wp-content\/uploads\/2026\/03\/13182565_5153245-edited-300x169.jpg 300w, https:\/\/www.eresmedya.com\/wp-content\/uploads\/2026\/03\/13182565_5153245-edited-1024x576.jpg 1024w, https:\/\/www.eresmedya.com\/wp-content\/uploads\/2026\/03\/13182565_5153245-edited-18x10.jpg 18w, https:\/\/www.eresmedya.com\/wp-content\/uploads\/2026\/03\/13182565_5153245-edited-1920x1080.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to Do Remarketing? (Step by Step)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Identify the Target Audience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Those who added to cart and did not purchase<\/li>\n\n\n\n<li>Those who visit the product page<\/li>\n\n\n\n<li>Those who enter the site and immediately leave<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Install Pixels and Tags<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You need to track the user for remarketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tools used:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads tag<\/li>\n\n\n\n<li>Meta (<a href=\"https:\/\/www.facebook.com\/\" data-type=\"link\" data-id=\"facebook.com\">Facebook<\/a>) Pixel<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Create Audience Lists<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Segment users based on their behavior:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>0\u20133 day visitors (hot audience)<\/li>\n\n\n\n<li>7\u201314 day visitors<\/li>\n\n\n\n<li>30 day visitors<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Customize Ad Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of showing the same ad to everyone:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer discounts to those who abandon their carts<\/li>\n\n\n\n<li>Show product ads to those viewing products<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Set Frequency and Duration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ads should be shown without overwhelming the user.<br>Otherwise, the brand image may be damaged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Measure and Optimize Performance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Metrics to track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click-through rate (CTR)<\/li>\n\n\n\n<li>Conversion rate<\/li>\n\n\n\n<li>Cost per acquisition (CPA)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Remarketing Strategies<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd25 Set Up a Cart Abandonment Campaign<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is the type of remarketing that provides the highest conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Present a Special Offer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSepetinizdeki \u00fcr\u00fcnler sizi bekliyor \u2013 indirim!\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u23f1 Set Timing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Showing ads immediately after the visit is more effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udce6 Use Dynamic Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Directly show the product the user was viewing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mistakes Made When Remarketing<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u274c Too many ad impressions (annoying the user)<\/li>\n\n\n\n<li>\u274c Not segmenting the target audience<\/li>\n\n\n\n<li>\u274c Showing the same ad to everyone<\/li>\n\n\n\n<li>\u274c Setting up tracking codes incorrectly<\/li>\n\n\n\n<li>\u274c Ignoring mobile users<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Who is Remarketing Suitable For?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing is especially effective for the following businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-commerce sites<\/li>\n\n\n\n<li>Companies selling services<\/li>\n\n\n\n<li>Education platforms<\/li>\n\n\n\n<li>SaaS startups<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing, <a href=\"https:\/\/www.eresmedya.com\/en\/\" data-type=\"link\" data-id=\"https:\/\/www.eresmedya.com\/\">is one of digital marketing's<\/a> most powerful weapons.<br>When used with the right strategy:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 More sales<br>\ud83d\udc49 Lower cost<br>\ud83d\udc49 Stronger brand perception<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">provides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are getting traffic to your website but it is not converting into sales, remarketing can be a critical solution for you.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-faq-block\"><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">What is remarketing and why is it important?<\/h3><div class=\"rank-math-answer\">Remarketing is a method of showing ads again to users who have previously visited your website but have not completed targeted actions such as making a purchase, filling out a form, getting a quote, or contacting you. This strategy allows you to reach people who have previously interacted with your brand again. In digital marketing, it is quite common for the first visit not to result in a sale. This is because users often compare products, research prices, or need time to make a decision. This is exactly where remarketing comes into play.<br><br>Thanks to remarketing ads, you can keep your brand fresh in users' minds, build trust, and increase the likelihood of conversion. Remarketing is a very effective method, especially in e-commerce, the service sector, lead generation campaigns, and corporate promotional activities. Since ads are shown to people who already know you, a higher conversion rate is often achieved compared to ads targeted at cold audiences. Therefore, remarketing is an important performance marketing strategy that helps use the advertising budget more efficiently.<\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">Exactly which users are remarketing ads shown to?<\/h3><div class=\"rank-math-answer\">Remarketing ads are shown to users who have previously established contact with your brand in some way. These people can be those who visited your website, viewed specific product pages, added products to their cart but did not make a purchase, abandoned a contact form halfway, interacted with your social media account, or watched your videos. In other words, remarketing focuses entirely on a target audience that has previously shown interest.<br><br>This targeting can be divided into different segments. For example, those who visit the homepage and those who enter the product detail page are not evaluated in the same way. Since users who abandon their carts are often closer to making a purchase, they can be targeted with stronger ad messages. Likewise, cross-selling or repurchase-oriented remarketing campaigns can also be created for existing customers.<br><br>The biggest advantage here is the ability to develop more personalized advertising strategies based on user behavior, instead of showing the same ad to everyone. This way, both ad relevance increases and conversion costs become more controlled.<\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">Are remarketing and retargeting the same thing?<\/h3><div class=\"rank-math-answer\">In daily use, remarketing and retargeting are often used interchangeably. Both refer to reaching out again to people who have previously interacted with your brand. However, technically, some marketing experts define small differences between these two concepts. \u201cRetargeting\u201d usually refers to showing ads based on cookies, pixels, or user behavior, while \u201cremarketing\u201d can sometimes also cover re-engagement efforts aimed at previous customers, such as email marketing.<br><br>Still, in practice, when remarketing is mentioned in Google Ads, Meta ads, and other digital advertising platforms, it usually refers to showing ads again to website visitors or audiences that have interacted. Therefore, in commercial use, these two terms can often be used interchangeably.<br><br>What matters is how the strategy is built, rather than the term itself. With the right segmentation, the right ad copy, the right visual, and the right offer, remarketing campaigns can yield very powerful results. Especially, re-engaging the user without annoying them, at the right frequency and with the right message, is the foundation of remarketing success.<\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">Do remarketing ads increase sales and conversions?<\/h3><div class=\"rank-math-answer\">Yes, when planned correctly, remarketing ads can significantly increase sales and conversions. The main reason for this is that the ads are presented entirely to people who have previously seen your brand and shown a specific interest. These people are closer to a purchasing decision compared to an audience completely unfamiliar with your brand. Therefore, remarketing campaigns can often provide a higher click-through rate, higher conversion rate, and lower cost per acquisition.<br><br>For example, a user may have visited your product page, reviewed the price, but not completed the purchase. When this user is shown an ad within a few days that reminds them of the product benefits, offers a campaign, or highlights trust factors, the probability of conversion increases. Similarly, in the service sector, reaching out again to a user who left a quote form incomplete can also be highly effective.<br><br>However, the important thing here is not just showing the ad again. A correct message structure is required. Instead of showing the same visual and the same text to everyone, preparing ads tailored to the user's behavior yields better results. It is necessary to approach someone who abandoned their cart with a different communication language, someone who only visited the homepage with another, and an existing customer with yet another.<\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">What should be considered to increase success in remarketing ads?<\/h3><div class=\"rank-math-answer\">For remarketing campaigns to be efficient, correct target audience segmentation must first be performed. Instead of gathering all visitors to the website into a single group, users should be categorized according to their behavior. For example, product page visitors, those who added items to their cart, those who reached the purchase page, those who started filling out a form, and existing customers can be evaluated as separate audiences. This way, a more appropriate advertising message can be prepared for each group.<br><br>Secondly, ad frequency must be managed well. Showing ads to the user too frequently can sometimes have the opposite effect. A careful balance must be established between brand recall and causing annoyance. Thirdly, ad creatives must be strong. It is not just about appearing again, but being persuasive to bring the user back. Elements such as reassuring statements, campaign advantages, free shipping, fast delivery, limited stock, or ease of getting a quote can be effective.<br><br>In addition, conversion tracking must be set up correctly. If pixel, tag, and event setups are missing, the remarketing campaign will not work properly. Which audience brings how many conversions should be analyzed regularly, and low-performing ads should be revised. In short, remarketing is not just about showing ads again, but establishing a smart re-communication process based on user behavior.<\/div><\/div><div class=\"rank-math-faq-item\"><h3 class=\"rank-math-question\">On which platforms are remarketing ads run?<\/h3><div class=\"rank-math-answer\">Remarketing can be applied on many different digital advertising platforms. Among the most commonly used platforms are Google Ads and Meta Ads. Remarketing can be done through Google Ads via the display network, YouTube, search network, and shopping campaigns. This way, your brand can appear in front of users again while they are browsing different websites, watching videos, or searching on Google.<br><br>On the Meta side, remarketing activities can be carried out through Facebook and Instagram. Ads can be shown again to people who visit your website, interact with your Instagram account, watch your videos, or open a form but do not complete it. This offers a very powerful opportunity, especially for social media-focused brands.<br><br>In addition to these, there are also remarketing solutions on LinkedIn, TikTok, and some programmatic ad networks. Which platform is more suitable depends on the business's target audience, industry, and advertising goal. For example, while LinkedIn remarketing can be valuable for a B2B company, Google and Meta can yield stronger results for e-commerce brands. Choosing the right platform is an important factor that directly affects remarketing performance.<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Remarketing Nedir? Dijital pazarlamada en b\u00fcy\u00fck problemlerden biri, web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n herhangi bir i\u015flem yapmadan \u00e7\u0131kmas\u0131d\u0131r. Kullan\u0131c\u0131 siteyi inceler, \u00fcr\u00fcnlere bakar, hatta sepete ekleme yapar; ancak sat\u0131n alma ger\u00e7ekle\u015fmez. \u0130\u015fte bu noktada remarketing (yeniden pazarlama) devreye girer. Remarketing, web sitenizi daha \u00f6nce ziyaret etmi\u015f kullan\u0131c\u0131lar\u0131 yeniden hedefleyerek onlara \u00f6zel reklamlar [&hellip;]<\/p>\n","protected":false},"author":191,"featured_media":16614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/posts\/16611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/users\/191"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/comments?post=16611"}],"version-history":[{"count":1,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/posts\/16611\/revisions"}],"predecessor-version":[{"id":23417,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/posts\/16611\/revisions\/23417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/media\/16614"}],"wp:attachment":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/media?parent=16611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/categories?post=16611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/tags?post=16611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}