{"id":16853,"date":"2026-04-22T11:33:27","date_gmt":"2026-04-22T08:33:27","guid":{"rendered":"https:\/\/www.eresmedya.com\/?p=16853"},"modified":"2026-04-22T11:33:30","modified_gmt":"2026-04-22T08:33:30","slug":"dijital-pazarlama-hizmeti-fiyatlari-neye-gore-degisir","status":"publish","type":"post","link":"https:\/\/www.eresmedya.com\/en\/dijital-pazarlama-hizmeti-fiyatlari-neye-gore-degisir\/","title":{"rendered":"Dijital Pazarlama Hizmeti Fiyatlar\u0131 Neye G\u00f6re De\u011fi\u015fir?"},"content":{"rendered":"<p><strong>Dijital pazarlama hizmeti fiyatlar\u0131 neye g\u00f6re de\u011fi\u015fir<\/strong> sorusu, ajansla \u00e7al\u0131\u015fmay\u0131 d\u00fc\u015f\u00fcnen markalar\u0131n en \u00e7ok merak etti\u011fi konulardan biridir. \u00c7\u00fcnk\u00fc \u201cdijital pazarlama\u201d tek bir hizmet de\u011fildir; SEO\u2019dan reklama, sosyal medya y\u00f6netiminden i\u00e7erik \u00fcretimine, web geli\u015ftirmeden raporlamaya kadar bir\u00e7ok kalemi kapsar. Dolay\u0131s\u0131yla fiyatlar da \u201ctek bir paket\u201d gibi sabitlenmez; ihtiya\u00e7lara, hedeflere ve i\u015fin kapsam\u0131na g\u00f6re \u015fekillenir.<\/p>\n\n\n\n<p>Bu yaz\u0131da, dijital pazarlama hizmet fiyatlar\u0131n\u0131 etkileyen temel fakt\u00f6rleri net bir \u00e7er\u00e7evede a\u00e7\u0131kl\u0131yoruz. B\u00f6ylece teklif al\u0131rken hangi kalemlerin fiyat\u0131 y\u00fckseltti\u011fini veya d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fcn\u00fc daha sa\u011fl\u0131kl\u0131 de\u011ferlendirebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) Dijital pazarlama hizmeti fiyatlar\u0131 neye g\u00f6re de\u011fi\u015fir: hizmet kapsam\u0131 ve kanallar<\/h2>\n\n\n\n<p>Fiyat\u0131 belirleyen ilk ve en b\u00fcy\u00fck etken, ajans\u0131n size hangi kanallarda hizmet verece\u011fidir. \u00d6rne\u011fin yaln\u0131zca Google Ads y\u00f6netimi ile; <a href=\"https:\/\/ads.google.com\/\" data-type=\"link\" data-id=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> + <a href=\"https:\/\/business.facebook.com\/\" data-type=\"link\" data-id=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Meta <\/a>+ <a href=\"https:\/\/www.ehelp.com.tr\/profesyonel-seo-yonetimi\/\" data-type=\"link\" data-id=\"https:\/\/www.ehelp.com.tr\/profesyonel-seo-yonetimi\/\" target=\"_blank\" rel=\"noopener\">SEO <\/a>+ sosyal medya i\u00e7erik y\u00f6netimi ayn\u0131 b\u00fct\u00e7e skalas\u0131nda olmaz.<\/p>\n\n\n\n<p>Kapsam geni\u015fledik\u00e7e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>planlama ve strateji s\u00fcresi artar<\/li>\n\n\n\n<li>\u00fcretim (kreatif\/metin\/video) ihtiyac\u0131 b\u00fcy\u00fcr<\/li>\n\n\n\n<li>raporlama ve optimizasyon yo\u011funla\u015f\u0131r<\/li>\n<\/ul>\n\n\n\n<p>Bu nedenle \u201changi kanallar dahil?\u201d sorusu, fiyat\u0131n temel belirleyicisidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) Hedefler ve KPI beklentisi<\/h2>\n\n\n\n<p>Fiyat, hedefin zorlu\u011funa ve \u00f6l\u00e7\u00fcm derinli\u011fine g\u00f6re de\u011fi\u015fir. \u00d6rne\u011fin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cPayla\u015f\u0131m yapal\u0131m, var olal\u0131m\u201d hedefi ile<\/li>\n\n\n\n<li>\u201clead ba\u015f\u0131na maliyet d\u00fc\u015fs\u00fcn, sat\u0131\u015f arts\u0131n, ROI b\u00fcy\u00fcs\u00fcn\u201d hedefi ayn\u0131 eme\u011fi gerektirmez.<\/li>\n<\/ul>\n\n\n\n<p>KPI odakl\u0131 \u00e7al\u0131\u015fma; test, optimizasyon, d\u00f6n\u00fc\u015f\u00fcm takibi, landing page iyile\u015ftirmesi ve s\u00fcrekli analiz gerektirdi\u011fi i\u00e7in genelde daha kapsaml\u0131 bir hizmet yap\u0131s\u0131na d\u00f6n\u00fc\u015f\u00fcr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) Sekt\u00f6r rekabeti ve pazar ko\u015fullar\u0131<\/h2>\n\n\n\n<p>Baz\u0131 sekt\u00f6rlerde rekabet \u00e7ok y\u00fcksek oldu\u011fu i\u00e7in sonu\u00e7 almak daha fazla \u00e7al\u0131\u015fma ister. Rekabetin y\u00fcksek oldu\u011fu alanlarda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>daha fazla kreatif varyasyon<\/li>\n\n\n\n<li>daha detayl\u0131 anahtar kelime\/segment y\u00f6netimi<\/li>\n\n\n\n<li>daha s\u0131k optimizasyon<\/li>\n\n\n\n<li>daha geli\u015fmi\u015f \u00f6l\u00e7\u00fcm ve raporlama<br>gerekebilir.<\/li>\n<\/ul>\n\n\n\n<p>Bu da ajans\u0131n ay\u0131raca\u011f\u0131 zaman\u0131 ve kaynaklar\u0131 art\u0131r\u0131r; dolay\u0131s\u0131yla fiyatlara yans\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) Reklam b\u00fct\u00e7esi ve kampanya y\u00f6netim yo\u011funlu\u011fu<\/h2>\n\n\n\n<p>Ajans hizmet bedeli ile reklam b\u00fct\u00e7esi farkl\u0131 kalemlerdir. Ancak reklam b\u00fct\u00e7esi b\u00fcy\u00fcd\u00fck\u00e7e kampanya y\u00f6netimi genelde daha fazla emek ister:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>daha fazla kampanya\/ad set<\/li>\n\n\n\n<li>daha fazla kreatif \u00fcretimi<\/li>\n\n\n\n<li>daha s\u0131k analiz ve optimizasyon<\/li>\n\n\n\n<li>daha fazla A\/B test ihtiyac\u0131<\/li>\n<\/ul>\n\n\n\n<p>Bu nedenle b\u00fct\u00e7eyle birlikte y\u00f6netim eforu artabilir ve fiyat de\u011fi\u015febilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5) \u0130\u00e7erik \u00fcretimi dahil mi, de\u011fil mi?<\/h2>\n\n\n\n<p>Bir\u00e7ok marka \u201creklam y\u00f6netimi\u201d al\u0131rken i\u00e7eri\u011fin de dahil oldu\u011funu varsayar. Oysa i\u00e7erik \u00fcretimi ayr\u0131 bir i\u015f y\u00fck\u00fcd\u00fcr:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kreatif tasar\u0131m (banner, carousel, story, reel g\u00f6rsel seti)<\/li>\n\n\n\n<li>video \u00fcretimi \/ kurgu<\/li>\n\n\n\n<li>metin yaz\u0131m\u0131 (reklam metinleri, blog i\u00e7erikleri, landing page metinleri)<\/li>\n\n\n\n<li>\u00fcr\u00fcn foto\u011fraf \u00e7ekimi (varsa)<\/li>\n<\/ul>\n\n\n\n<p>E\u011fer ajans i\u00e7erik \u00fcretimini de \u00fcstleniyorsa, fiyat\u0131n artmas\u0131 normaldir. \u00c7\u00fcnk\u00fc strateji kadar \u00fcretim kapasitesi de gerekir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1500\" height=\"843\" src=\"https:\/\/www.eresmedya.com\/wp-content\/uploads\/2026\/04\/2149271717-edited.jpg\" alt=\"\" class=\"wp-image-16855\" title=\"\" srcset=\"\/\/www.eresmedya.com\/wp-content\/uploads\/2026\/04\/2149271717-edited.jpg 1500w, \/\/www.eresmedya.com\/wp-content\/uploads\/2026\/04\/2149271717-edited-300x169.jpg 300w, \/\/www.eresmedya.com\/wp-content\/uploads\/2026\/04\/2149271717-edited-1024x575.jpg 1024w, \/\/www.eresmedya.com\/wp-content\/uploads\/2026\/04\/2149271717-edited-18x10.jpg 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6) Landing page ve web geli\u015ftirme ihtiyac\u0131<\/h2>\n\n\n\n<p>Dijital pazarlama \u201creklam paneli\u201d ile bitmez. \u00c7o\u011fu zaman d\u00f6n\u00fc\u015f\u00fcm\u00fcn t\u0131kand\u0131\u011f\u0131 yer web sitesidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>yava\u015f sayfa<\/li>\n\n\n\n<li>zay\u0131f teklif anlat\u0131m\u0131<\/li>\n\n\n\n<li>karma\u015f\u0131k form\/checkout<\/li>\n\n\n\n<li>mobil uyumsuzluk<\/li>\n\n\n\n<li>g\u00fcven unsurlar\u0131n\u0131n eksikli\u011fi<\/li>\n<\/ul>\n\n\n\n<p>Ajans\u0131n g\u00f6rev tan\u0131m\u0131na landing page tasar\u0131m\u0131, CRO (d\u00f6n\u00fc\u015f\u00fcm optimizasyonu) ve web geli\u015ftirme giriyorsa fiyat buna g\u00f6re de\u011fi\u015fir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7) \u00d6l\u00e7\u00fcmleme, kurulum ve teknik altyap\u0131 kapsam\u0131<\/h2>\n\n\n\n<p>Google Analytics, Search Console, Merchant Center, Meta Pixel, Conversion API, d\u00f6n\u00fc\u015f\u00fcm aksiyonlar\u0131, event yap\u0131land\u0131rmas\u0131\u2026 Bunlar genelde \u201cilk kurulum\u201d ve \u201cdevam eden bak\u0131m\u201d gerektirir.<\/p>\n\n\n\n<p>Teknik kurulumlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ba\u015flang\u0131\u00e7ta daha yo\u011fun emek ister<\/li>\n\n\n\n<li>devam\u0131nda \u00f6l\u00e7\u00fcm kalitesini korumak i\u00e7in takip gerektirir<\/li>\n<\/ul>\n\n\n\n<p>\u00d6l\u00e7\u00fcm ve teknik kurulum paket i\u00e7inde ise fiyat\u0131n artmas\u0131 do\u011fald\u0131r; \u00e7\u00fcnk\u00fc kampanya ba\u015far\u0131s\u0131n\u0131n temeli buras\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8) Raporlama ve ileti\u015fim s\u0131kl\u0131\u011f\u0131<\/h2>\n\n\n\n<p>\u201cHer ay bir rapor\u201d ile \u201chaftal\u0131k rapor + toplant\u0131 + aksiyon plan\u0131\u201d ayn\u0131 de\u011fildir.<br>Raporlaman\u0131n kalitesi ve s\u0131kl\u0131\u011f\u0131 artt\u0131k\u00e7a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analiz s\u00fcresi artar<\/li>\n\n\n\n<li>aksiyon \u00fcretme s\u00fcresi artar<\/li>\n\n\n\n<li>ekip ileti\u015fim y\u00fck\u00fc artar<\/li>\n<\/ul>\n\n\n\n<p>Sadece tablo g\u00f6nderen raporlama ile \u201ci\u00e7g\u00f6r\u00fc + \u00f6neri + aksiyon plan\u0131\u201d sunan raporlama aras\u0131nda ciddi fark vard\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9) Hesap say\u0131s\u0131, marka say\u0131s\u0131 ve dil say\u0131s\u0131<\/h2>\n\n\n\n<p>Tek marka\/tek \u00fclke ile; \u00e7oklu marka, \u00e7oklu \u00fclke veya \u00e7ok dilli yap\u0131 ayn\u0131 de\u011fildir.<br>\u00c7oklu dil ve pazar demek:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>farkl\u0131 kreatif setleri<\/li>\n\n\n\n<li>farkl\u0131 anahtar kelime\/segment yap\u0131lar\u0131<\/li>\n\n\n\n<li>farkl\u0131 kampanya kurgular\u0131<\/li>\n\n\n\n<li>farkl\u0131 i\u00e7erik \u00fcretimi ve onay s\u00fcre\u00e7leri<br>demektir.<\/li>\n<\/ul>\n\n\n\n<p>Bu nedenle \u00e7oklu dil\/pazar \u00e7al\u0131\u015fmalar\u0131 fiyat\u0131 y\u00fckselten \u00f6nemli fakt\u00f6rlerdendir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10) Ajans\u0131n uzmanl\u0131k seviyesi ve ekip yap\u0131s\u0131<\/h2>\n\n\n\n<p>Fiyat\u0131 etkileyen en \u00f6nemli unsurlardan biri de ajans\u0131n hizmeti nas\u0131l verdi\u011fidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tek ki\u015fi mi y\u00f6netiyor?<\/li>\n\n\n\n<li>uzman ekip var m\u0131? (performans\u00e7\u0131, tasar\u0131mc\u0131, i\u00e7erik\u00e7i, SEO, developer)<\/li>\n\n\n\n<li>senior strateji deste\u011fi var m\u0131?<\/li>\n<\/ul>\n\n\n\n<p>Genelde ekip yap\u0131s\u0131 g\u00fc\u00e7lendik\u00e7e, \u00e7\u0131kt\u0131n\u0131n kalitesi ve s\u00fcrd\u00fcr\u00fclebilirli\u011fi artar. Bu da fiyatland\u0131rmada do\u011fal bir farkl\u0131l\u0131k yarat\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11) Kullan\u0131lan ara\u00e7lar ve lisans maliyetleri<\/h2>\n\n\n\n<p>Profesyonel <a href=\"https:\/\/www.eresmedya.com\/\" data-type=\"link\" data-id=\"https:\/\/www.eresmedya.com\/\">dijital pazarlamada<\/a> baz\u0131 ara\u00e7lar maliyet do\u011furur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO ara\u00e7lar\u0131<\/li>\n\n\n\n<li>\u0131s\u0131 haritas\u0131 \/ CRO ara\u00e7lar\u0131<\/li>\n\n\n\n<li>raporlama panelleri<\/li>\n\n\n\n<li>feed y\u00f6netimi ve otomasyon ara\u00e7lar\u0131<\/li>\n<\/ul>\n\n\n\n<p>Ajans bu ara\u00e7lar\u0131 kullanarak hizmet kalitesini y\u00fckseltiyorsa, baz\u0131 paketlerde bu maliyetler fiyata yans\u0131t\u0131labilir veya ayr\u0131 kalem olarak sunulabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">12) S\u00f6zle\u015fme s\u00fcresi ve \u00e7al\u0131\u015fma modeli<\/h2>\n\n\n\n<p>K\u0131sa s\u00fcreli \u00e7al\u0131\u015fma ile uzun d\u00f6nemli i\u015f ortakl\u0131\u011f\u0131 farkl\u0131 fiyatlanabilir. \u00c7\u00fcnk\u00fc uzun vadeli \u00e7al\u0131\u015fmada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>strateji oturur<\/li>\n\n\n\n<li>veri birikir<\/li>\n\n\n\n<li>optimizasyon h\u0131zlan\u0131r<\/li>\n\n\n\n<li>s\u00fcre\u00e7ler sistemle\u015fir<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca \u00e7al\u0131\u015fma modeli de fiyat\u0131 etkiler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sabit ayl\u0131k hizmet bedeli<\/li>\n\n\n\n<li>proje bazl\u0131 \u00e7al\u0131\u015fma<\/li>\n\n\n\n<li>performans bazl\u0131 modeller (baz\u0131 durumlarda)<\/li>\n<\/ul>\n\n\n\n<p>Her modelin ajans taraf\u0131nda risk ve efor da\u011f\u0131l\u0131m\u0131 farkl\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dijital pazarlama hizmeti al\u0131rken \u201cucuz\u201d neden bazen pahal\u0131ya gelir?<\/h2>\n\n\n\n<p>Dijital pazarlamada en yayg\u0131n risk, d\u00fc\u015f\u00fck b\u00fct\u00e7eyle kontrols\u00fcz ilerlemektir. \u00c7\u00fcnk\u00fc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>do\u011fru \u00f6l\u00e7\u00fcm kurulmazsa reklam b\u00fct\u00e7esi bo\u015fa akabilir<\/li>\n\n\n\n<li>kreatif \u00fcretimi zay\u0131fsa d\u00f6n\u00fc\u015f\u00fcm maliyeti y\u00fckselir<\/li>\n\n\n\n<li>raporlama yap\u0131lmazsa hatalar ge\u00e7 fark edilir<\/li>\n\n\n\n<li>web sitesi\/landing page zay\u0131fsa reklam verimi d\u00fc\u015fer<\/li>\n<\/ul>\n\n\n\n<p>Bu y\u00fczden fiyat\u0131 de\u011ferlendirirken sadece \u201cayl\u0131k \u00fccret\u201d de\u011fil, <strong>\u00e7\u0131kt\u0131 kalitesi + s\u00fcre\u00e7 y\u00f6netimi + \u00f6l\u00e7\u00fcm do\u011frulu\u011fu + optimizasyon disiplini<\/strong> birlikte d\u00fc\u015f\u00fcn\u00fclmelidir.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama hizmeti fiyatlar\u0131 neye g\u00f6re de\u011fi\u015fir sorusu, ajansla \u00e7al\u0131\u015fmay\u0131 d\u00fc\u015f\u00fcnen markalar\u0131n en \u00e7ok merak etti\u011fi konulardan biridir. \u00c7\u00fcnk\u00fc \u201cdijital pazarlama\u201d tek bir hizmet de\u011fildir; SEO\u2019dan reklama, sosyal medya y\u00f6netiminden i\u00e7erik \u00fcretimine, web geli\u015ftirmeden raporlamaya kadar bir\u00e7ok kalemi kapsar. Dolay\u0131s\u0131yla fiyatlar da \u201ctek bir paket\u201d gibi sabitlenmez; ihtiya\u00e7lara, hedeflere ve i\u015fin kapsam\u0131na g\u00f6re \u015fekillenir. Bu&#8230;<\/p>","protected":false},"author":191,"featured_media":16856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/posts\/16853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/users\/191"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/comments?post=16853"}],"version-history":[{"count":0,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/posts\/16853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/media\/16856"}],"wp:attachment":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/media?parent=16853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/categories?post=16853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/tags?post=16853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}