{"id":23390,"date":"2026-06-14T21:21:21","date_gmt":"2026-06-14T18:21:21","guid":{"rendered":"http:\/\/www.eresmedya.com\/vaka\/golf-dondurma-performans-reklamlari\/"},"modified":"2026-06-14T21:24:22","modified_gmt":"2026-06-14T18:24:22","slug":"golf-ice-cream-performance-ads","status":"publish","type":"vaka","link":"https:\/\/www.eresmedya.com\/en\/vaka\/golf-dondurma-performans-reklamlari\/","title":{"rendered":"Golf Ice Cream \u2014 Performance Ads"},"content":{"rendered":"<p>The goal for Golf Dondurma was to maintain profitability while efficiently scaling the budget during the peak season. We addressed the campaign architecture, creative, and conversion flow together.<\/p>\n<h2>Challenge<\/h2>\n<p>Demand was seasonal and fluctuating; a single campaign structure reduced budget efficiency and increased acquisition costs. Creative fatigue and measurement gaps made decision-making difficult.<\/p>\n<h2>Our Approach<\/h2>\n<ul>\n<li>Target audience and funnel-based campaign restructuring<\/li>\n<li>Continuous creative testing (UGC, video, static) and message optimization<\/li>\n<li>Server-side measurement and conversion value optimization<\/li>\n<li>Dynamic budget and bid management based on the seasonal calendar<\/li>\n<\/ul>\n<h2>Results<\/h2>\n<p>Reklam yat\u0131r\u0131m\u0131n\u0131n getirisi 4.8x seviyesine \u00e7\u0131kt\u0131, sat\u0131\u015f adedi 0 artt\u0131 ve edinme maliyeti d\u00fc\u015ft\u00fc. Yeni m\u00fc\u015fteri oran\u0131ndaki art\u0131\u015f s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin temelini olu\u015fturdu.<\/p>","protected":false},"excerpt":{"rendered":"<p>We transformed seasonal demand into a scalable performance ad structure with a high ROAS target.<\/p>","protected":false},"featured_media":0,"template":"","vaka_kategori":[],"class_list":["post-23390","vaka","type-vaka","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/vaka\/23390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/vaka"}],"about":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/types\/vaka"}],"wp:attachment":[{"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/media?parent=23390"}],"wp:term":[{"taxonomy":"vaka_kategori","embeddable":true,"href":"https:\/\/www.eresmedya.com\/en\/wp-json\/wp\/v2\/vaka_kategori?post=23390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}