As search behaviour shifts toward AI-generated answers, we set out to make the brand appear as a cited source on this new surface (GEO).
The Challenge
Classic SEO rankings were in place, but the brand was not shown as a source in AI answers and summary boxes; the content was not sufficiently structured for machines.
Our Approach
- Question-and-answer and entity-focused GEO content architecture
- Structured data, citability and authority signals
- Topic clusters (pillar/cluster) and internal-linking depth
- Tracking and improving visibility within AI answers
Results
Visibility in AI search rose by 312%, source citations multiplied fivefold, and qualified organic traffic grew by 140%. The brand secured a lasting source position in next-generation search.