For Golf Dondurma, the goal was to scale the budget efficiently during peak season while preserving profitability. We addressed campaign architecture, creative, and the conversion flow together.
The Challenge
Demand was seasonal and volatile; a single campaign structure was reducing budget efficiency and driving up acquisition cost. Creative fatigue and measurement gaps made decisions harder.
Our Approach
- Audience- and funnel-based campaign restructuring
- Continuous creative testing (UGC, video, static) and message optimization
- Server-side measurement and conversion value optimization
- Dynamic budget and bid management aligned with the seasonal calendar
Results
Return on ad spend rose to 4.8x, sales volume increased by 210%, and acquisition cost dropped by 32%. The 88% increase in new customers laid the foundation for sustainable growth.