For Triathlon.tc, the goal was to increase organic reach and genuine participation throughout the event calendar. We designed content, community, and campaigns together.
The Challenge
Content production was inconsistent during event periods; reach was dependent on advertising and community engagement was low.
Our Approach
- Content and publishing plan aligned with the event calendar
- Short-form video and story-driven social content production
- Community management and participant-focused campaigns
- An organic + paid-supported reach strategy
Results
Organic reach increased by 128%, engagement grew 2.4x, and event registrations rose by 75%. The 52% follower growth built a lasting community base.