Koçak Baklava, a long-established baklava brand, was not achieving the visibility it deserved in search engines on the e-commerce side. As Eres Medya, we brought technical SEO, content, and conversion optimization together in a single roadmap.
The Challenge
Authority split across two separate domains, a weak category/product structure, and unindexed pages were holding back organic growth. Mobile speed and structured data gaps were lowering the click-through rate.
Our Approach
- Dual-domain consolidation and a permanent redirect plan
- A search-intent-driven content architecture for category and product pages
- Technical audit: indexing, speed, schema (Product/FAQ), and internal linking
- Local SEO and review visibility work
Results
Over six months of work, organic traffic increased by 187%, search visibility for target keywords tripled, and online revenue rose by 143%. The 64% increase in the mobile conversion rate was a direct result of the speed and UX improvements.